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The web page agioklima.gr has the following in the site, "Holiday on Crete, Cretan Tradional House, Traditional Apartment rental." We saw that the webpage also stated " Rural tourism Crete, traditional village Petrokefalo." It also said " There at the foot of Psiloritis shining bright under the sun, lies the historic village of Petrokefalo. Nikos Kazantzakis Freedom or death. Welcome to Agioklima honey-suckle, an old traditional cretan house with full facilities in a traditional village in the heart of Crete. The center of Heraklion is about 16 km from traditional village Petrokefalo." The header had Cretan traditional house as the highest ranking optimized keyword. This keyword is followed by rent traditional apartments, rural tourism, and central crete which isn't as urgent as Cretan traditional house. The other words agioklima.gr used was traditional village. holiday home crete is included but will not be understood by web engines.